Will HomeAdvisor Help You Find the Best Lawn Service in Fargo/Moorhead?

If you’re in search of a lawn service company in Fargo/Moorhead, and you have turned to the Internet for help, you might very well be feeling overwhelmed by all the options in our area. A quick google search is going to bring up a number of different choices and you might be left trying to figure out how to even narrow them down.

One area of your search process may yield websites like HomeAdvisor which are designed to help you “find trusted local pros for any home project.” This avenue will produce even more options that you didn’t even realize existed. These companies typically suggest a list of “the best” lawn service companies in the area and you are left wondering how these lists are generated.

We know that in order to be an educated consumer, you expect a certain level of transparency, which is why I wanted to write this article for you. While I don’t believe that companies like HomeAdvisor are doing anything that is unethical or wrong, we just understand that it can complicate the searching process for homeowners like you.

So, What is HomeAdvisor?

It’s important for you to know that HomeAdvisor is a lead-generation platform. This means that they profit by generating leads for home service providers, such as a lawn spraying service or landscapers.

Now, I’m not saying that this is wrong by any means. However, home service companies pay HomeAdvisor to have an account with them to advertise and have access to those leads. Then the home service company is charged for every possible lead that HomeAdvisor sends their way, this is called a “lead fee.” Many of the more well known and reputable companies that have been around for a long time more than likely aren’t even found on lead-generating websites because they get amazing referrals and have no need to pay for them. So when HomeAdvisor claims that the companies provided are on the “best” lists, it is up to you as a consumer to determine the legitimacy of their lists.

The fact is, the vetting process to be on HomeAdvisor is fairly minimal.

Homeowners often assume that HomeAdvisor (or other lead-generating sites) have gone through extensive research to narrow down companies when in reality their background checks aren’t very thorough. There seems to be only a minimal set of requirements that service providers need to meet in order to be listed on their sites.

At FM Lawns, we have actually been contacted by HomeAdvisor and other lead-generating companies many times. In fact, they have a reputation in our industry for calling constantly as they’re always looking to add companies to their list of leads. But FM Lawns has been committed to getting leads as a result of our reputation and through word of mouth. For that reason, we do not advertise through HomeAdvisor and you won’t find our name listed with them.

At FM Lawns, we have been contacted by HomeAdvisor and other lead-generating companies many times. In fact, they have a reputation in our industry for calling constantly as they’re always looking to add companies to their list of leads. But FM Lawns has been committed to getting leads as a result of our reputation and through word of mouth. For that reason, we do not advertise through HomeAdvisor and you won’t find our name listed with them.

Should I Use HomeAdvisor to Find a Lawn Service?

If you’re someone who is just starting their search for lawn services in Fargo/Moorhead, then a site like HomeAdvisor could potentially be a place to get you started with companies to look into. It’s just important that you remain aware these companies can pay a fee in order to advertise more and receive more leads.

Therefore, you cannot assume that any company you’ve gotten from one of these lists is the “best.” The truth is, no matter how you come across a potential lawn service, you should take the time to research them. Our goal is to help you make the best decision for you and your lawn. We understand that there’s a lot of information out there and it can be hard to navigate.

If you do decide to look into a company that you’ve gotten off of a lead-generating list, just be sure to spend time on their website and learn more about what they have to offer. Also, take some time to read through online reviews and see how current and past customers rank them. You should be able to come to your own conclusion about whether they’re a good fit for you (as opposed to just relying on what another service tells you).

Making the Best Decision for Your Lawn.

We understand that choosing a lawn service should not have to feel so complicated. That’s why we want to do everything that we can to help simplify the process for you. Although we can see how a lead-generating service like HomeAdvisor can serve a purpose for people who are trying to come up with a list of potential lawn care services to look into, we believe it’s important for you to know what you’re getting. We hate to see people get mislead because they misunderstood what was involved.

Although you’re likely looking to make the process as quick and easy as possible, the last thing that you want to do is end up with a company you’re not happy with and have to start the search all over again.

Instead, it’s important to be a smart consumer and refuse to just go with the “first choice,” or whatever seems easiest. Taking even a little bit of time and researching your options can really pay off by helping you feel confident you’ve truly chosen the best lawn service for your needs, not just the company that a lead-generating site is telling you is the best.

In the end, that will pay off with both the service and the results that you can expect. Only then can you truly be on your way to having the best lawn on the block!

Ready to get a lawn that you’re proud of at your Fargo/Moorhead home? Get a free quote and get ready to enjoy the best lawn on the block!